H&M, which is the world’s second biggest fashion outlet, saw keen social media interest after its first covered Muslim model, Mariah Idrissi, appeared in a diverse video for the brand.
Old and young, Sikh and Muslim, large and slim models were included in the promotion – dividing commentators as to whether it is a cynical use of the headdress or a progressive step to be applauded.
Yet the model, who is from London and began wearing the headdress at 17, said she went to the photo shoot with the consent of her parents, was able to mostly work with female staff and has been called an inspiration by Muslim women’s sites.
In an interview with Fusion blog, 23-year-old Mariah said: “It always feels like women who wear hijab are ignored when it comes to fashion.”
She features briefly in a doorway, in a peach-coloured coat, headdress and shades, before the camera switches to a man in Islamic outfit. The voiceover says: “Look chic, look sheikh”.
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Xafiiska Shabakada Bulsha
UK- Leicester united kingdom
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